By Moselaunch 
Ryan Reynolds and Rob McElhenney, famous Hollywood actors and now co-owners of Wrexham Lager, are taking the historic Welsh brewery to new heights as global demand surges. After acquiring a majority stake in Wrexham Lager, a brand with roots dating back to 1882, the dynamic duo plans to scale up production and expand the beer’s reach into international markets, notably in North America. With an eye on enhancing distribution, Wrexham Lager is now searching for a larger headquarters in Wrexham city center to accommodate its rapid growth, marking a new chapter for this iconic brand.
The demand for Wrexham Lager has risen dramatically, sparking plans to introduce the beloved brew to the United States and Canada, where it will soon be widely available. James Wright, Wrexham Lager’s CEO, expressed optimism about the future, stating that Reynolds, McElhenney, and their partners from the Allyn family have provided the brand with a “fantastic springboard” to capture new international audiences. The planned expansion will also include further European markets, with the team already working on increasing the brewery’s capacity to keep up with the demand. By 2025, the company hopes to establish a new, state-of-the-art brewery in Wrexham, offering both a brewing facility and a visitor experience, including brewery tours and a pub area.
The new Wrexham Lager expansion plan not only targets foreign markets but also aims to capitalize on the brewery’s rich history. According to Wright, American consumers, in particular, are fascinated by the fact that Wrexham Lager was once served on the Titanic, which adds a unique historical allure. Additionally, the brewery’s ties to Wrexham AFC and its massive fan base, bolstered by the hit show Welcome to Wrexham, further amplify brand visibility. This series, which has reached over 162 million viewers worldwide, provides a cultural connection that reinforces the brand’s appeal in sports-loving markets.
Supporting the Wrexham Lager expansion are Reynolds, McElhenney, and the Allyn family, whose venture, Red Dragon Ventures, strategically invests in ventures that can bridge both business growth and cultural heritage. The Allyn family’s recent visit to Wrexham, along with plans to invest in the local football club, aligns with this broader vision of Wrexham Lager’s international branding and expansion efforts. With the historic brewery’s expansion set in motion, fans across the globe are soon to experience a taste of Wrexham’s legacy.