By Moselaunch 
After stepping away from his long-standing relationship with Nike, Tiger Woods has kicked off 2024 by launching a fresh, independent brand in collaboration with TaylorMade. Named Sun Day Red, this brand pays tribute to Woods’ iconic winning color, featuring a unique logo of a tiger with 15 stripes to honor each of his major championships. The brand has already made waves with its initial male-focused releases, which saw items selling out rapidly and creating a secondary demand on resale platforms like eBay. Now, Sun Day Red has decided to bring its iconic style to the women’s market.
Staying true to its roots, Sun Day Red’s debut women’s collection offers a variety of staples that seamlessly merge elements of golf, activewear, and lounge apparel. These items are designed with simplicity in mind, focusing on solid colors and subtle logos, making them ideal for both performance and casual wear.
One highlight from this women’s collection is the Performance Tara Polo, crafted with a blend of polyester and elastane to ensure comfort and flexibility. It features a side-split hem and a cropped length, reaching the hips for a relaxed yet chic look. Another standout is the Luxe Lounge Midweight Quarter Zip, a versatile piece that combines a soft fleece texture with a loose fit, perfect for on or off the golf course. Additionally, the Royal Lightweight Quarter Zip offers a sleek design with a hidden zipper and thumb holes, ideal for a variety of activities and easily packable for those on the go.
For those interested, the full collection can be viewed on Sun Day Red’s website, with prices ranging from $75 to $150. This launch reflects Sun Day Red’s continued commitment to offering high-quality, performance-driven wear that merges style and function.